Regardless of size of business, technology helps to ease and automate tasks thereby achieves effectiveness benchmarks. Investing in technology is strategically important for business as not only do they make processes inside business efficient but also adds value to company in the market i.e. by achieving higher than industry goals. This will do the marketing required for the company as well thus company’s can consider investment in techology being part of marketing budget as well.
Technology affects an entity’s ability to correspond with its customers. In the contemporary business environment, it is important for employees to interact with clients quickly, clearly and frequently. Websites are time consuming for customers to find answers to their questions. Robust shipment allow businesses to transfer products over a large geographic area. When customers use technology to communicate with a business, the companies benefit much because better communication creates a stronger public image.